During the aftermath of the Grenfell Tower disaster, members of the local community demonstrated their compassion and sympathy by donating clothes, toiletries and other essentials. These donations were taken to the new BrandsMax store in Shirebrook and then delivered by Sports Direct to the Westfield Shopping Centre in London, which is located just 1 mile away from Tower.
On the 14th of June Sports Direct were concerned after seeing news coverage of the disaster. At the time the company’s directors wanted to do something that would have a significant impact. Within hours they had organised a large donation of clothing and equipment to be delivered to London.
After this, members of the local community started making enquiries for an effective means to donate to the victims. Over the week that followed the incident, Sports Direct encouraged people to bring donations to the Shirebrook complex to be delivered on the company’s regular routes.
Bob Flower Sports Direct Complex manager said
“The donations we received could easily fill a lorry, the people of Shirebrook and the surrounding area are fantastic”.
Kath Straw, Resident of Shirebrook said;
“I watched the fire as it was happening on Tv and could not imagine the fear they were all going through. I really wanted to help in some way, so was pleased when I saw on Facebook that Sports Direct were organising a collection. I had seen on the news that many people were donating clothes food etc so decided to buy duvets and pillows. I was very pleased to see how much had been donated when I dropped them off. In just a short space of time, the response from people of Shirebrook had been amazing. Not everyone can afford to donate money, Sports Direct gave everyone the opportunity to help, and I think that is brilliant.”