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Sports Direct To Open Our First Store In Belfast City Centre

We are moving forward with our plans to open our first retail store in Belfast city centre located in the Donegall Arcade.

Since the Arcade was rebuilt it provides prime city centre retail space, which currently host well-known retail brands like Tk Maxx, HMV and Game. Sports Direct will occupy the space previously held by Currys at the main entrance of the Arcade.

This has been an exciting decision for the company and we are looking forward to holding a central position in Belfast’s impressive retail offering.

Our strategy for the coming years is to expand further and open more sport and gym superstores.

We recognize the opportunities which are open in the UK and Ireland and we will continue to explore other potential sites as we move forwards with these plans.

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