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Sports Direct Bakes To Fight Cancer

Sweet smells filled the Sports Direct office last Friday as we held a bake-off for the cancer-support charity Macmillan. Donations from cake fanciers raised over £500.

People from all Sports Direct departments submitted more than thirty mouth-watering creations to be judged by a mark out of 20. Five points were available for presentation, five for texture, and a whopping ten for taste.

Sports Direct Head of Recruitment and bake-off judge Neil Jones said: “It was like being on the Great British Bake Off. It was tough to give any of them a low score”.

Joanne Chmarzynska from marketing worked until the early hours of the morning putting the finishing touches on her entry. The effort paid off as her hand-decorated white chocolate and vanilla cream sponge cake took first place. She won a bottle of wine and a fitness tracker. There were prizes for second, third, fourth, fifth and six places, too.

People in the Sports Direct office were eager to donate – to eat cake and support the charity at the same time. Second-place winner Scioban Herrmann from our translations team said: “This is one of the most successful fundraisers the office has had, and it has put a smile on everyone’s face.”

The Sports Direct bake-off was one of thousands of Macmillan cake and coffee mornings held all over the country. They raised more than £734,000 for cancer support. For more information visit

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