This morning Sports Direct announced a wage increase, to take effect from the 1st of January 2016.
The business will be paying an additional 10 million pound a year, to employees currently on the national minimum wage.
A further commitment has been made by founder Mike Ashley, to overhaul the company's image.
Mike Ashley addressed the press and the city with his intent, these quotes can be found across various press releases this New Year's eve.
"I'm making a New Year’s resolution pledge – and I’m deadly serious. I want to see Sports Direct become the best high street retail employer, after John Lewis."
"I realise this is ambitious and it won’t be easy but I believe that as a FTSE 100 or even 250 company we have a responsibility to set a high moral standard.”
More on this topic can be found on our PLC Website.