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Dedicated to Design – “From Graduates to Garments” Jo Christmas talks about her passion and experience at Sports Direct.

Jo Christmas has been with us just over 10 years now, where she has worked her way from Graduate Competition Winner to Head of Design for Sports Direct. A position that has a very hands on Jo being instrumental in creating products that are worn by millions across the UK and Europe. She is deeply involved with over 50 global brands and works closely with her team to ensure they are as organised, involved and hands on as she is.

When asked what attracted her to Sports Direct, Jo remembered that even as a student she was adamant that she wanted to work in a more commercial environment;



Shooting For The Stars

Sports Direct has recently put the finishing touches on its new photographic studio. This cutting edge photo suite will play host to brand ambassadors Jimmy Anderson OBE, Little Mix and many more stars.


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